However, it could be part of a potential move to make TweetDeck a paid feature of Twitter Blue: Tweet for Mac At the time, the company admitted that the app wasn’t getting “much love” and that it was an example of “a service owned and operated by Twitter that we will continue to invest in.”Īnother weird part of the abrupt cancellation of the TweetDeck app for Mac is that it shouldn’t require any maintenance effort for Twitter as it is a site wrapper implementation. TweetDeck for Mac just received a review last year (revised) that aligns it with the web version. TweetDeck too tweeted the news but didn’t share more details beyond the decision to “focus on making TweetDeck even better and testing our new Preview”. Twitter doesn’t appear to have included a waiver option for the notice, just a “Visit the Web” button. You can continue to access TweetDeck on the web.” “ TweetDeck for Mac is saying goodbye Starting July 1st, the TweetDeck Mac app will be removed. When launching the TweetDeck app for Mac today, Twitter began placing a blue banner at the top warning users that it will only be available for one more month. We will also cover some alternatives for using the web version going forward. Details are scarce as an in-app banner only shares that June will be the last month for the Mac app. Maybe they’re coming, but if they aren’t, I don’t see it as a big winner for the app because it serves its ambitious growth and revenue targets.In a surprise move, Twitter has announced that it is canceling TweetDeck for Mac, prompting users to use the web version going forward. Take care of users? Probably not, unless the Twitter Store makes some big changes that it hasn’t added to the preview yet. Obviously, the things that Twitter considers valuable are not the same as what users are willing to pay for, which may mean that it is actually moving forward with this updated version of TweetDeck as a paid offer. Note that Twitter Blue was launched for US users in November last year, so really, based on initial interest, the Q1 option should have looked closer to the maximum interest. The company noted in its Q1 2022 report that its subscriptions and other revenue components brought in $ 94 million during the period – which actually represents a 31% year-over-year decline. That’s why Twitter Blue isn’t really moving the needle yet. Undoing tweets, new color options, NFT profile pictures and a few other tools have sparked some interest, but for most users they are not worth the monthly fee. Which, of course, made the video an overnight sensation.īut then again, Twitter doesn’t really seem to get this way, at least Twitter is going Blue Example.
#ALTERNATIVE TO TWEETDECK FOR MAC FREE#
If these tools are made to a new business level of its subscription offers, it can be a valuable offer.īut the current TweetDeck preview is a little more than a re-shell of the current, free app. Twitter has scaled its analytics tools in 2020, with Its listener removes the insight element, And did not add any alternate data options from it.
If it adds significantly more valuable business tools, such as advanced analytics, updated search tools (covering various components of the app) and more competitive research options, it could potentially charge significantly more than the current $ 3 for Twitter Blue, and businesses pay. However, it can be a lucrative way to consider Twitter. Twitter can make TweetDeck better than all of them by incorporating all of their different functionality, but so far this doesn’t seem to be the direction Twitter wants to take with the new app. There are many third party platforms in particular that provide similar tools. While the TweetDeck preview looks interesting, there are no big, exciting new additions to the app’s functionality, nothing that would suddenly make it a ‘must’ platform and justify the extra expense. So the hints are that, finally, when it is generally available to everyone, users will have to pay to access the upgraded TweetDeck. We will have more to share as we learn from these experiments. We’ll consider these lessons as we explore later what TweetDeck might look like in Twitter’s subscription offers. We want to get feedback on how we can extend TweetDeck’s offers to those who use it the most.
“We’re exploring how we can give people more customization and control using TweetDeck. Last July, when the TweetDeck preview beta was launched Twitter product chief Kayvon Beykpour created This note: Twitter didn’t directly say it was going that way, but it did give some hints. But at the same time, there have been hints that Twitter is looking to create a payment alternative to TweetDeck, possibly built on its Twitter Blue offer. Various new TweetDeck previews have been added since Twitter, including improved video playback in-stream.
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